• Ranking Corporate Reputations   • See the survey methodology   • Word-of-Mouth Buzz Pays Off for Companies     • Even Top Lawyers Fail California Bar Exam • Boston Scientific Vies for Guidant • Liberals for Tax Cuts! • Verizon to Shed Phone-Book Unit • IRS Cuts Mileage-Deduction Rate to 44.5 Cents COMPANIES Dow Jones, Reuters Johnson & Johnson (JNJ)   PRICE CHANGE   60.85 -0.20 10:42a.m.     FedEx Corp. (FDX)   PRICE CHANGE   97.80 2.01 10:42a.m.     United Parcel Service Inc. Cl B (UPS)   PRICE CHANGE   77.07 1.03 10:42a.m.   * At Market Close  E-MAIL SIGN-UP Find out the latest market movements and trends in our e-mail alerts. Check the boxes below to subscribe. The Morning Brief The Afternoon Report The Evening Wrap To view all or change any of your e-mail settings, click to the E-Mail Setup Center     Personalized Home Page Setup   Put headlines on your homepage about the companies, industries and topics that interest you most.

THE WALL STREET JOURNAL: Corporate Reputation Survey: "Companies with the best and worst reputations": Tuesday 6 December 2005

PUBLIC PERCEPTIONS: Bottom 10 out of 60 - Royal Dutch Shell 54:

Sincerity of Corporate Communications: Lowest Percentage of Positive Ratings for Sincerity: Royal Dutch Shell (Grouped with Tyco, Halliburton, Enron etc)

CORPORATE WEB SITE RECALL: "Lowest Recall": Royal Dutch Shell grouped with MCi WorldCom, Enron etc:

Consumers rank Johnson & Johnson the most trustworthy of companies, while Enron ranked as most untrustworthy. And FedEx and UPS are providing some of the best customer service, according to this year's Corporate Reputation survey. Below, see results from the survey, including how well consumers remember what they've seen or read about a company.

PUBLIC PERCEPTIONS

Companies with the best and worst reputations, compared with their rank on the same list last year.

*Not included in 2004 ranking

Bottom 10

*Not included in 2004 ranking

* * *

FUTURE PURCHASE INTENT

Most Likely to Purchase
Percentage of survey respondents saying they would definitely purchase a company's products and services in the future.

Least Likely to Purchase
Percentage of survey respondents saying they would definitely purchase a company's products and services in the future.

* * *

TRUSTWORTHINESS

Percentage of respondents saying they would definitely trust company in the event of a product or service problem.

Highest Trust

Lowest Trust

Percentage of respondents saying they would definitely not trust company in the event of a product or service problem.

* * *

CUSTOMER SERVICE

Highest Percentage of Positive Ratings for Customer Service (Positive Ratings=5,6 or 7 on 7-point scale)

Highest Percentage of Negative Ratings for Customer Service (Negative Ratings=1,2 or 3 on 7-point scale)

* * *

ETHICS

Highest Percentage of Positive Ratings for Ethical Standards (Positive Ratings=5,6 or 7 on 7-point scale)

Highest Percentage of Negative Ratings for Ethical Standards (Negative Ratings=1,2 or 3 on 7-point scale)

Sincerity of Corporate Communications

Highest Percentage of Positive Ratings for Sincerity (Positive Ratings=5,6 or 7 on 7-point scale)

Lowest Percentage of Positive Ratings for Sincerity (Positive Ratings=5, 6 or 7 on 7-point scale)

* * *

ADVERTISING RECALL

Percentage of respondents saying they recall company's advertising in the past 12 months.

Highest Recall

Lowest Recall

* * *

MEDIA COVERAGE RECALL

Percentage of respondents saying they recall mention of the company in the media in the past 12 months.

Highest Recall

Lowest Recall

* * *

SPONSORSHIP RECALL

Percentage of respondents saying they recall company's sponsorships in the past 12 months.

Highest Recall

Lowest Recall

CORPORATE WEB SITE RECALL

Percentage of respondents saying they recall company's Web site in the past 12 months.

Highest Recall

Lowest Recall

Write to the Online Journal's editors at newseditors@wsj.com